The product or service line you want to develop a marketing planNew desert milkshakesI want to develop a line of milkshakes to put on Taco Bell dessert menu. Not just one flavor but a variety of different milkshakes that will target both young and old customers. Then after that I would develop healthy smoothies so that customers can have more varieties of health options. Strengths would make Taco Bell on the same level as McDonalds. But the healthy smoothie would make it build brand awareness. Weaknesses would also make Taco Bell follow in the same unconscious unhealthy menu items. Opportunities would make Taco Bell have both healthy and unhealthy choices making them still a head of the game. Threats would make researching on this new intake harmful health impacts to the public that Taco Bell would be the same as any other fast food restaurants.Segmentation approach
Taco Bell Situational Analysis6The five-standoff approachDemographicstargeting you between the ages of 20 and 30. The marketing techniques of segments focus on the income, targeting the lower, middle- and upper-class-income groups. Behavioralsegmentation targets the market viewing fast food being an easy option for food and not seen as being lazy people not wanting to go to food shopping at the grocery store. Marketingsegment wants to cater to stay with affordable pricing that is time saving and convenient. Target market would be the younger men that like to eat out 12 times a month by doing this strategy will appeal to those target range and demographics of the market. People like eating healthier that is why Taco Bell healthier options was to try out different food options like vegan. Benefitsegmentation focus on what sort of benefit of the healthy foods appeal to them the most the valueof the company says it all with the healthy menu that started from the beginning that has also continued to grow with the company. Psychographicof Taco Bell fast food with the late-night snacking with the connecting of linking the new and old customers with new items that are trending from the menu boards, while observing the targeting mix of consumers. Target descriptionTaco Bellis an American chain of fast food restaurants based out of Irvine, California anda subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican inspired foods that include tacos, burritos, quesadillas, nachos, novelty and specialty items, and a variety of "value menu" items (Taco Bell History).Positioning StatementTaco Bell's full mission statement is "We take pride in making the best Mexican style fastfood providing fast, friendly, & accurate service. We are the employer of choice offering team
Taco Bell Situational Analysis7members' opportunities for growth, advancement, & rewarding careers in a fun, safe working environment (Taco Bell About, nd).