Toyota, Honda and Volkswagen. Go to Google Trends website () and compare the google search volume for these 3 differentcar brands in Australia from 2004 to the present. Are there any trends? From this information, what can you infer about the performance of these brands in the Australian market? (Hint: when you search for these terms on google trends, make sure that you restrict the location to “Australia”). 4.What is syndicated research? Give two examples of syndicated data from the lecture
Answer
4.Syndicated research is A
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- Fall '16
- Marketing, secondary data
