Q UESTIONS Select or gather appropriate data It is part of your assessment

Q uestions select or gather appropriate data it is

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the identification of any potential opportunities and threats. Q UESTIONS : Select or gather appropriate data. It is part of your assessment requirement that you are able to determine which data may be applicable from the data provided to you in the case study. The data will be used for analysis to assist you in interpreting market trends. Complete the following sections and include them in your report: 1. Introduction Write a brief introduction which states the purpose of your report and summarises what you will write about. Your report is to be presented to management of BBQfun. BBQfun will be the leading outdoor lifestyle retailer, catering to growing need for furnishing new renovated dwellings in the greater Birsbane area. The assortment offer of BBQs, outdoor furniture and BBQ accesories will position BBQfun as best in class for outdoor lifestyle retailing. BBQfun will build its reputation on offering the fullest assortment of products possible, incorporating both local and imported goods with products sold on easy to manage long term payment plans. The objective of BBQfun is to achieve the following: Increase sales from $15 million per year to $20 million per year over the next 3 years. That is to increase the sales by 11% every year on an average. To increase the loyalty customers from 10,000 to 16,000. To establish brand recognition of two third of the population in 18 months’ time. To reduce the overhead per store through controlled management of expenses To increase the gross margin from the current level. 2 BSBMKG507: INTERPRET MARKET TRENDS AND DEVELOPMENTS_ASSESSMENTS_VER 1.2 © Queensland International Institute 2017 IMPORTANT : Remember to reference all the sources you use to help you answer these questions and answer all questions in your own words.”
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Level 3 108 Margaret Street Brisbane City QLD AUSTRALIA 4000 CRICOS NO: 02763G RTO NO: 31353 +61 (7) 3194 6549 2. Environmental scan (a) Explain internal and external sources of information relevant to BBQfun for forecasting market trends including: Business and strategic objectives : Increase sales from $11 million per year to $15 million per year in the next 2 years. To increase the loyalty customers from 10,000 to 16,000. To establish brand recognition of two third of the population in 18 months’ time. A double digit growth rate for each year Reduce the overhead per store through disciplined management of expenses. Continue increase the gross profit margins. Marketing and other business performance BBQfun's advertising budget is set $250,000 for the year. The advertising program will target local letter box drops, radio and magazines. BBQfun will use direct mail and local advertising, whit coupon inserts in BrisNews magazine likely to be the most successful of the campaigns. BBQfun will try to get articles about BBQfun into the BrisNews magazine.
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  • One '19
  • Statistics, Qualitative Research, Brisbane, Queensland, South East Queensland

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