Level3108MargaretStreetBrisbane City QLD AUSTRALIA 4000CRICOS NO: 02763G RTO NO: 31353+61 (7) 3194 65492.Environmental scan(a)Explain internal and external sources of information relevant to BBQfun for forecasting markettrends including:Business and strategic objectives : Increase sales from $11 million per year to $15 million per year in the next 2 years. To increase the loyalty customers from 10,000 to 16,000. To establish brand recognition of two third of the population in 18 months’ time. A double digit growth rate for each yearReduce the overhead per store through disciplined management of expenses.Continue increase the gross profit margins. Marketing and other business performanceBBQfun's advertising budget is set $250,000 for the year. The advertising program will target local letter box drops, radio and magazines.BBQfun will use direct mail and local advertising, whit coupon inserts in BrisNews magazinelikely to be the most successful of the campaigns. BBQfun will try to get articles about BBQfun into the BrisNews magazine.
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