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With both money and time, there is no limit to the number of cool shoes that they would like to own.Projected outcomes on Return of Investment:Financial ObjectivesExperience a double digit growth rate for the first three years.Reduce store overhead by 5% each year.Reach profitability by the end of year two.Target MarketsPassion Soles is targeting two population segments within the broad category of the fashion conscious female with disposable income.SITUATION ANALYSISThe situation analysis needs to set the context for the plan. It should include an analysis of the micro (internal) and macro (external) environment. Address each of the following:●Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE analysis●Summary of the key issues that have emerged●Where possible use qualitative and quantitative data to support your analysis●Use images, charts and graphs to illustrate your findingsSWOT ANALYSIS:Passion Soles is entering their first year of operation. A comprehensive marketing plan is required to reach profitability and ensure future success. Passion Soles offers an unprecedented selection of current women's fashions.The following SWOT analysis captures the key strengths and weaknesses within the company, and describes theopportunities and threats facing Passion Soles.StrengthsExtremely strong relationships with distributors.Excellent staff who are well trained and customer attentive. They also get great discounts, increasing job satisfaction.An efficient, stylish retail store.WeaknessesThe struggle to build brand equity.Marketing, Assessment No.1Page 8v1.1, Last updated on 18/09/2018 by MM
T-1.8.1The inability to provide instant gratification by having all sizes in stock.Forecasting fashion is difficult but necessary to profitability.OpportunitiesA growing segment of the market that is increasingly bothered by having to travel to Seattle for nice shoes.An industry that seems immune to recessions.The ability to operate on lean overhead relative to competitors.ThreatsThe introduction of a competitor to the Tacoma market with a similar business model.Completely misjudging where fashion is headed.Constant delays in the shipment of product or the unavailability of many of the advertised designs.E-MARKETING SCHEDULEYour e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule usinga separate template.e-Marketing ActivitiesWeek1Week2Week3Week4Week5Week6Week7Week8Week9Week10Situational analysisxxxCompany analysisxxxCompetitor analysisxxVenturesxxxSWOT and PESTLE analysisxxMarket segmentationxxxDeciding strategyxxDeciding pricexxDeciding placexxDeciding promotionxxExecutexxxTHE E-MARKETING STRATEGIES & ACTION PLAN