Market segment research found three groups of asian

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59. Market Segment Research found three groups of Asian Americans on the basis of their demographics and attitudes that cut across nationality groups. Which of the following is one of the segments identified? A. Confuci anists B. Conformists C. Traditionalists D. Market followers E. all of the above 60. In terms of the Asian American market, which segment identified by Market Segment Research is older, often retired, has strong identification with their original culture, tends to use their native language as their primary language, and is not concerned about status?
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61. John is an older, retired Japanese American. He has a strong identification with his Japanese culture, still speaks primarily Japanese and is not concerned about status. Which segment of the Asian American market identified by Market Segment Research best describes John? 62. Frank Chen is a Chinese immigrant in his mid-50s and has a master's degree in Engineering from MIT. He is a conservative professional with no need or desire for native-language programming. He is willing to pay premium prices for high quality products. Which segment of the Asian American market identified by Market Segment Research best describes him? 63. Which segment of Asian Americans identified by Market Segment Research is younger, has moderate identification with their native culture, tends to be bilingual, and are spontaneous, materialistic, and impulsive shoppers who are concerned with status and quality? A. Traditio
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nalists B. Established C. Living for the Moment D. Market leaders E. Contented 64. Li Ming is an Asian American of Chinese dissent and is young, has a moderate identification with her native culture, is bilingual, and is spontaneous, materialistic, and an impulsive shopper. She is concerned with status and quality. Which segment of the Asian American market identified by Market Segment Research best describes her? 65. The generation of Asian Americans which was born in the United States to immigrant parents is sometimes referred to as _____. 66. There are several Asian American markets, based primarily on nationality and language. Each of these in turn can be further segmented on _____.
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