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70) Many companies are taking a(n) ________ perspective in developing their IMC programs whereby they consider all of the potential ways of reaching their target audience and presenting the company or brand in a favourable manner. 70) ______ A) aggressive B) traditional C) modern
D) audience contact 71) Tourism BC wished to generate trial or repeat purchase of visitors from other provinces to British Columbia. This is an example of a(n): 71) ______ 72) A market analysis includes a number of factors like market size, growth, and ________. 72) ______ 73) ________ is nonpersonal communication neither directly paid for nor run under identified sponsorship. 73) ______ 74) ________ allow for the back-and-forth flow of information where users participate in and modify its form and content instantly. 74) ______ A) Negotiations B)
Interactive media C) Price flexibility D) Sales promotion 75) Which of the following is NOT a specialized marketing communication service? 75) ______ 76) Which of the following is NOT a technique used to generate publicity? 76) ______ 77) How does advertising differ from publicity? 77) ______ 78)
Company or branded websites that inform or entertain current or potential customers: 78) ______ A)
are effective only if they include the ability to make online purchases B) are falling out of favour as marketers turn to social media vehicles C) are a form of "owned media" much like product catalogues D) have taken over from other forms of mass media 79) When Jennifer Lawrence appears on "The Tonight Show with Jay Leno" as a guest to discuss her role in the "Hunger Games" movies, it is an example of: 79) ______