For example respondents were required to assess the

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For example, respondents were required to assess the effectiveness of corporate policy in risk management based on a scale where 1 represents very ineffective ‘, 2 is ineffective ‘, 3 is acceptable ‘; 4 indicate s effective , and 5 is ‗very effective . The five-point Likert scale facilitated the quantification of responses so that statistical analysis could be undertaken and differences between participants could be observed and generalised (Abdel-Kader and Dugdale, 2001). This method employs a positivistic approach and objectivity can be achieved. In addition, as shown in the figure 3.2, different levels of staff‘s opinion have different importance weight. In the study, the survey results of Director/CEO/Senior Manager have the highest importance weight. Importance weights of factors/ criteria/ attributes Level of Importance Reasonable score of each factor/ criterion/ attribute Level of reasonable score Competitive score of Company A for each of the factors/criteria/ attributes Research Contents Sampling Targets Methods Assistant Director/ Chief Supervisor/ General Manager Division Manager Division Supervisor Staff Clients/ Customers/ House owners Director/ CEO/ Senior Manager/ Experts Questionnaire (Type A1 + A2 Questionnaire Questionnaire (Type A3 Questionnaire (Type B1+ C Questionnaire (Type A2 Figure 3-2 Types of questionnaires and respondents for this study
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67 Prior to sending the questionnaires, the first version was pre-tested and reviewed by industry experts and academics. These interviews served two purposes; first, to pilot the questionnaire before sending it out, and second, to ensure the suitability and comprehensibility of the questions. These interviewees comprised two senior managers and two academics. The aim was to ensure that every question was stated appropriately so that respondents could clearly understand the intent. A debrief was given to each of the interviewees to ensure that they interpreted the question as expected. Improvements were then made to the questionnaires based on the feedback received, and the amended questionnaires were ready for data collection. Due to the limitation of length of the thesis, the detail explanation of each questions in questionnaires will not provided in here. The specification of each questionnaire is introduced to the interviewees in the phases of survey. The samples of questionnaires attached in the appendix just provide a reference. A total of 105 replies were received to Questionnaires A1-1 to A1-8 from the supervisors and a manager in different divisions of Company A. Company A has Sampling Targets Division (Questionnaire) Assistant Director/ Chief Supervisor/ General Manager Division Manager Division Supervisor Human Resource (A1-1 B2-1 Corporate Finance (A1-2 B2-2 Investment/Land (A1-3 B2-3 Design/Planning/R&D (A1-4 B2-4 Project Management (A1-5 B2-5 Sales Planning (A1-6 B2-6 General Management (A1-8 B2-8 IT Communication (A1-7 B2-7 For example: CEO, Customer Services, Contract Mgt.
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