c.A fixed cost structure increases risk and the number of units requiredto break-even.Exercise 3-5Aa.Price = Target sales price per unit; N = number of unitsSales − Variable cost − Fixed cost = Profit(Price x 10,000) − ($2.50 x 10,000) − $36,000 = $20,000Price x 10,000 = $25,000 + $36,000 + $20,000Price = ($81,000 ÷ 10,000) = $8.10 b.Mote could reengineer its product so that it can be produced at a lower targeted cost. This would enable Mote to offer a competitiveprice while maintaining its profitability.Exercise 3-6ASales revenue ($16 x 200,000)$3,200,000Gross margin800,000= Cost of goods sold2,400,000Total units200,000= Cost of product per unit$12Fixed cost per unit7= Variable cost per unit$ 5Variable cost = $5 x 200,000 = $1,000,000Total contribution margin = $3,200,000 $1,000,000 = $2,200,000
