Looking at low pricequality and few localities is tj

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localities is Sears. Looking at low price/quality and few localities is T.J. Maxx. Still at low price/quality but mid-level localities is Kohl’s. Many localities and low price/quality is Target , K-Mart and Walmart.
Growth Strategies Strategy requires organizations to grow . Without growth, firms cannot survive. Growth can be along several dimensions. As a model, we can look at growth in four stages. 1. Single business serves a local or regional market. 2. Geographic expansion. 3. Vertical integration – backward or forward. 4. Diversification – growth slows and the firm enters new industries – related or unrelated. Growth Strategies – Ansoff’s Model existing products new products existing markets Market penetration strategies Increase market share with new customers Increase sales volume for existing customers Increase frequency of usage Increase the amount of used products Identification of new applications and usage possibilities for existing products Product development strategies Product improvement Extension of product groups Development of new products for the same market new markets Market development strategies Develop new markets for existing products Identification of new geographies Identification of new market segments and new customer segments Diversification strategies Vertical diversification Horizontal diversification / diversification towards a related business (concentric diversification) Diversification towards a new business (conglomerate diversification)
Ansoff’s model of growth strategies deals with new or existing markets and new or existing products.For example when we see existing markets and existing products this is known as market penetration strategies. This includes increase market share with new customers, increase sale volume for existing customers, increase frequency of usage, increase the amount of used products and identification of new applications and usage possibilities for existing products.New products with existing markets are known as product development strategies. These include product improvement, extension of product groups and development of new products for the same market.Existing products with new markets is known as market development strategies. This includes developing new markets for existing products, identification of new geographies and identification of new market segments and new customer segments.Finally, new products and new markets are diversification strategies. These include vertical diversification, horizontal diversification/diversification towards a related business (concentric diversification) and diversification towards a new business (conglomerate diversification) Growth Strategies – Ansoff’s Model Market penetration : Colgate increased its toothpaste sales by merely increasing the size of the nozzle.

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