Exploratory Research Qualitative research depth interview 15 Lecture 4 6 What

Exploratory research qualitative research depth

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Exploratory Research – Qualitative research (depth interview) 15
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Lecture 4 6 What is “Qual”? “an unstructured, exploratory research methodology based on small samples that provides insights and understanding of the problem setting.” 16 17 Qualitative Research Procedures Indirect (Disguised) Projective Techniques Construction Techniques Expressive Techniques Focus Groups Direct (Nondisguised ) Depth Interviews Completion Techniques Association Techniques Classification of Qualitative Research Procedures When to Use ‘Qual’? When insight is more important than accurate description Complexity of subject matter As preliminary to ‘Quantitative study’ 18
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