Preferences Its completely understandable that patients will be okay paying

Preferences its completely understandable that

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Preferences It’s completely understandable that patients will be okay paying Bluebird the cost of a medication specially if it’s going to cure them. Keeping in mind that Bluebird could even charger lot more money for the new medication due to the efficacy that it has, however, Bluebird is also thinking and taking in consideration the patients. Bluebird is still working closely to find ways that could potentially bring medicine to patients at a decent cost. Strategy
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Bluebird main focus is to use new and advance technology that will help develop new medicines to cure diseases to bring medicine to patients that will allow them to live their life fully. Bluebird continue analyzing the best products to bring to the market that will save people live just in one time treatment which will help them to live a normal life. Types of competitive advantage are divided into two categories: low cost and differentiation. Low cost is the ability to design, produce, and market a product for less than competitors. Differentiation is the ability to provide a product with better quality, features, and service than competitors. All successful strategies pay close attention to low cost and differentiation, while emphasizing one (Miltenburg 2005). Ducommun must evaluate their competitors’ products and services they sell, the market share, past strategies, and current strategies. By performing a competitive analysis will give Ducommun the advantage to compete and implement new plans to be more competitive in the market. References:
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1. Bluebird bio | Pioneering Gene Therapies. Retrieved from 2. Forbes (2019) What Bluebird Bio Gets Wrong In Pricing For Its $1.8 Million Drug. Retrieved from - bio-gets-wrong-in-pricing-for-its-1-8-million-drug/#4e82e85769c5
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