A pret est b posttest c monitor d flight e pulse

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A. pret est B. posttest C. monitor D. flight E. pulse Pretesting of campaigns is conducted to ensure that the advertisement does what it is supposed to do before significant money is spent executing the campaign. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 17-01 Describe the steps in designing and executing an advertising campaign. Topic: Assess Impact Using Marketing Metrics 95. (p. 367) Jami is managing an extended advertising campaign for a local convenience store chain. The campaign includes a series of television, radio, and print messages. As part of monitoring the campaign, Jami will keep track of: A. changes in the weather. B. economic conditions. C. what rival convenience stores are doing. D. special events in the community. E. all of these. All of these could affect consumers' response to advertising. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 17-01 Describe the steps in designing and executing an advertising campaign. Topic: Assess Impact Using Marketing Metrics 96. (p. 367) Thomas had conducted a thorough pretest before the new ad campaign, so he was fairly sure the elements would work together. A lot was riding on the success of the ad campaign, so he couldn't wait until the campaign was over to see how well it
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did. During the campaign, he will be monitoring the sales volumes on a daily basis as part of his: Tracking refers to monitoring key indicators while the advertisement is running. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 17-01 Describe the steps in designing and executing an advertising campaign. Topic: Assess Impact Using Marketing Metrics 97. (p. 367) In the early stages of an ad campaign, the objectives are established. To determine if those objectives have been met, the marketer will: Posttesting is the evaluation of the campaign's impact after it has been implemented. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-01 Describe the steps in designing and executing an advertising campaign. Topic: Assess Impact Using Marketing Metrics 98. (p. 367) The additional sales that can be attributed to an
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