As you should recall i test drove a car but did not

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In class, I discussed my experience as the target of a promotion mix at a Mercedes dealership.  As you should recall, I test drove a car, but did not purchase one.  This suggests the campaign  was not effective. 41. true b.   false                    Assume market research learns that our firm’s target market is especially price sensitive.  In this  case the firm’s promotion mix should most probably emphasize…         42. our low price b.  our knowledgeable salespeople 4. our broad range of products d.  our reputation for friendly service An effective promotion mix may increase a product’s brand equity.         2. true b.  false  Many sports cars are simultaneously targeted at different market segments (an example in the  notes concerned the Miata).  Since the product is identical, we would expect the firm to use  virtually the same promotion mix for both segments.        43. true b.   false Scholarships offered to university students are a form of…         44. direct marketing  b.  mark-down pricing 5. life cycle pricing d.   sales promotion 27. Sales promotions are generally not used with premium-priced goods.         3. true b.   false 1. Media available for advertising have significantly changed in the past decade or so.       45. true b.  false As a product moves through the life cycle…        46. the budget for the firm’s promotion mix could increase or decrease 47. the specific elements in the promotion mix could change 48. both of the above d.  none of the above 
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In recent years, Target has added designer clothes to their apparel line.  This is an example of…  49. direct marketing b.  personal selling 6.both of the above d.   none of the above
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