These people divided into 2 groups i group were

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These people divided into 2 groups. I group were contacted twice to reassure them about the wisdom of their purchase. The other group was not contacted between the contract signing and the delivery of the car.
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-result: about twice as many in the group than was not contacted canceled the order - morale: dissonance maybe activated after making a decision
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Minimal Justification Offering the least amount of incentive necessary to obtain compliance Eg. From Festinger n Carlsmith (1957) experiment: Recruite male students to a boring, repetitive tasks: sorting into lots of twelve and giving square pegs a quarter turn to the right. After 1 hour – experimenter ask the student to do him a favor: they need another person to continue doing the task and offered to pay the participants to recruit a woman* in the waiting room by telling her how enjoyable the task was. Some of the men were offered 1 dollar to recruit the woman and the other were offered 20 dollar for the same behavior. * a research assistant that help researcher examine how the men tried to persuade her.
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Result: - those who received 20 dollar for recruiting the woman said that they really thought the task was boring. - 1 dollar group stated they really believed the task was enjoyable Doing something a person does not believe in for a minimal reward set up more dissonance than doing that same thing for a larger reward.
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