Question18 1 point 18 question 18 the thought process

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Question 181point18. Question 18The thought process for a ________-centric company is “How many possible uses of thisproduct?” The thought process for a ________-centric company is “What combination ofproducts is best for this customer?”Customer; customerProduct; customerCustomer; productProduct; product
Question 191point19. Question 19Jack recommends his new Keurig coffee machine to his friend Jill. Jill buys her own Keurigand loves it - studies show that she is now significantly more likely to recommend theKeurig coffee machine to another person. What is this effect called?
Referral effectQuestion 201point20. Question 20Choose the best answer. Claire just heard that her friend Jack lost his job. In order to helpwith his search for a new job, she suggests that he sign up for LinkedIn, a social networkingwebsite for people in professional occupations. Jack signs up, finds LinkedIn to be veryhelpful, and ends up becoming an active user for the next ten years. This is an example ofthe:
Question 211point21. Question 21Which adage best sums up the concept of “homophily?”
Question 22
1point22. Question 22Six degrees of separation is the idea that everyone is six or fewer steps away from anyother person in the world. In terms of influence, however, the influence you have over otherpeople will generally not exceed _____ steps.3624
Question 231point23. Question 23In one of the studies that Professor Bell discusses, he looks at the influence different"friends" have on a user in a certain social network. Which of these effects is a result of
Question 241point24. Question 24
Which of the following is a non-digital attribute?

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Term
Summer
Professor
Dr.KamalBadar
Tags
Marketing, Professor Kahn

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