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Africa and asia that would like healthy breakfast

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Africa and Asia that would like healthy breakfast diet from Weetabix new management. Theuncertain economy in the UK can be compensated by through expansion especially in dominantWeetabix nations such as Kenya and create more variety of cereal products that will attract moremarkets in globally. The diversification of their products will help spread the risk of slow growthin revenues that may arise from slow growth of one of the economies.SocialThe social factors affecting the new organization include consumers taste and preference, whichaffects the nature of products, offered by Weetabix new management of Post Holdings andshapes the market share of the firm in the market. According to Drakakis (2017), research showsthat customers in both UK and US have a high taste and preference for cereal breakfastcompared to other nations such as China and Japan. Consumers in China prefer to take analternative meal in the morning such as rice, which is a hot breakfast rather than cereal and milk.Weetabix new organization should, therefore, focus mainly on the western market that is open tobreakfast cereals and have a higher likelihood of purchasing Weetabix. The social factors arefavoring the new acquisition since Post Holdings is located in a market that prefers cerealbreakfast, thereby sales will be high, and competition will reduce due to the combination of twocompany’s efforts, finances, and employees. However, the downside of the new organization isthat the market for cereal breakfast is declining in the UK where Post Holdings is expecting to besuccessful.According to Lee (2009), Weetabix turnover in the UK declined by 4% in 2014 while, the pre-tax of the same year fall by 7%, which shows a slight decline in the market of breakfast cereals8 |P a g e
in the country. The research shows that for Post Holdings to succeed in the UK market it has tocome up with new breakfast options such as “to go” drinks that target the consumer's group thatprefer to have their breakfast on their way to work rather than taking breakfast on their houses. Inaddition, the new organization has to come up with variety products that are healthy and coversthe whole market group to improve market share and sales in the industry. For example, thecompany could meet the taste and preferences of the UK consumers by opening up restaurantsthat sell cereals as one of the breakfast and offer other variety of products to be successful.TechnologicalThe industry is shaped largely with advancement in technology, and the new organization faceschanges in technology that are associated with the production of snack and breakfast products.Currently, there are new technologies that shape snacks in the shape of love, bars, sticks, ringsand mushrooms that are demanded by the customers. The snacks are mainly demanded by theteenagers and are favorites in many parts of the country since customers prefer a light snack thatcan be eaten on the go. The trend is common especially in the American market where people nolonger sit in the house and eat breakfast but rather likes taking food in fast food restaurants or

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Term
Summer
Professor
N/A
Tags
Marketing, Breakfast cereal, Weetabix

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