social psch objectives- CH 7

15 discuss the role of attitude accessibility in

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15. Discuss the role of attitude accessibility in predicting spontaneous behaviors and the role of variables outlined in the theory of planned behavior in predicting deliberative behaviors. 16. Define and explain the relationship between attitudes toward behaviors, social norms, and intentions that are outlined in the theory of planned behavior. Attitudes toward behaviors- a persons attitude towards the behavior itself, not their general attitude (Ex. using condoms) Subjective norms- their beliefs about how people they care about will view the behavior in question Intentions are dictated by three factors: specific attitudes, subjective norms, perceived behavioral control 17. Evaluate the claim that subliminal messages are effective. There is no evidence that the types of subliminal advertisements encountered in everyday life have any influence on people’s behavior.
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There is evidence that people can be influenced by subliminal messages under carefully controlled laboratory conditions. To get the subliminal effects, researchers have to make sure that the illumination of the room is just right, that people are seated just the right distance from a viewing screen, and that nothing else is occurring to distract them as subliminal stimuli are flashed. Further, even in the laboratory, there is no evidence that subliminal messages can get people to act counter to their wishes, values, or personalities. Objectives; Attitudes Powerpoint 1. Describe differences between liberals and conservatives in political attitudes (give at least five examples) and in basic needs and motives (describe at least two). 2. How do attitudes affect learning of new information. Include learning of high and low quality arguments for and against one’s position. 3. What are the steps to attitude change, beginning with attending to the message. 4. For each component of the who says what, how, to whom in what context model, list at least one factor that makes attitude change more or less likely.
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5. Describe the dual routes to persuasion posited by the “elaboration likelihood model,” and (a) list and describe at least two things that put the person on each of the two routes, and (b) list at least one thing that affects the amount of persuasion while on each route. 6. List and explain the six characteristics of effective messages according to the ‘Made to Stick’ book. Story - Our views of reality are shaped by the stories we see and hear, not by the stats or hard data we acquire. Stories make ideas more personal give a sense of familiarity, comfort Simple- short easy to understand messages work better. Maintains attention, comprehension Concrete - Unexpected - Credible - Emotional - 7. What is the “granfalloon” technique and how is it used in politics? 8. Describe and discuss at least three individual differences associated with differential persuasion in response to specific persuasive techniques. In other words, explain three individual differences that affect what kinds of persuasive appeals will be effective for that type of person, and explain why.
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  • Spring '12
  • Unknown
  • Elaboration likelihood model

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