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3.Traditionally, marketing philosophies have been categorized asa.consumer-oriented and market-oriented.b.consumer-oriented, product-oriented, market-oriented, and volume-oriented.
c.consumer-oriented, market-oriented, sales-oriented, and process-oriented.d.consumer-oriented, production-oriented, and sales-oriented.ANS:DPTS:1REF:p. 177OBJ:7-1 TYPE: C4.U.S. businesses have recently shifted their focus toward a ____ orientation.PTS:1REF:p. 177OBJ:7-1 TYPE: C5.A firm's marketing philosophy determines how strategic marketing activities are used to achievePTS:1REF:p. 177OBJ:7-1 TYPE: C6.In recent years, the emphasis in U.S. businesses has been onPTS:1REF:p. 177OBJ:7-1 TYPE: C7.The ____ marketing philosophy is the preferred approach for all businesses.a.product-orientedb.market-orientedc.sales-orientedd.consumer-orientedANS:DPTS:1REF:p. 177OBJ:7-1 TYPE: C8.Every day, associates of Sewell Motors, a Dallas-based auto retailer, strive to exceed the company's expectations of treating the customer as its number one priority. Every action, policy, and ultimate sale is conducted professionally, with consumers' needs in mind. Sewell Motors subscribes to the ____ marketing philosophy.PTS:1REF:p. 177OBJ:7-1 TYPE: A9.Creators Plus, a modest-size manufacturer of quality crafts, expends considerable resources to ensure that its products are created in the most efficient manner. According to the owner, distribution and promotion are secondary considerations to managing an expedient production process. Creators Plus subscribes to the ____ marketing philosophy.
PTS:1REF:p. 177-178OBJ:7-1 TYPE: A10.The consumer-oriented approach to marketingPTS:1REF:p. 177OBJ:7-1 TYPE: C11.Its decision to produce flavored spring water ice cubes in response to requests from its customers reflects Norway Ice Company’s ____ marketing philosophy.a.production-orientedb.sales-orientedc.consumer-orientedd.response-orientedANS:CPTS:1REF:p. 177OBJ:7-1 TYPE: A