How the Media Has Been Studied

What happens when you watch tv for a long amount of

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What happens when you watch TV for a long amount of time and compare them to  those who don’t want a lot of the time - - asked about violence in the community and  compared the data finding that heavy consumers of TV thought that the world was much  more violent then those who didn’t watch a lot of television 20 years of TV: sense the world is more dangerous than crime stats prove that it is  Political attitudes: “The Colbert Report” all about politics and uses satire to mock  conservative approaches; what is the effect of this satire on the audience Immigration topic from Colbert, O’Rielly, CNN: those who watched the Colbert report  ended up liking the republicans; how media is understood and interpreted Media consumption and body image D. Cultural Studies:  the relationship with the viewers and the media; the viewers  participate in constructing the television show (negotiates, participates) and also  interesting in the media industry and the media audience that produces the text Putting all of this into the historical/social context Social context: cultural norms, political climate, religious beliefs, laws, system of  government, value systems 
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1. Critiques of Media Effects:  saw problems with the media effects; how  we interact with media and how it reflects on us 2. Goals 3. Methods (e.g., textual analysis, audience analysis, political economy)  Textual analysis: the cultural studies approach trying to interpret things; the difference  between measuring and counting vs. interpreting (trying find the meaning); different than  content analysis (coming up with a system to count to come up with statistics)  Audience Analysis: how media text influence the audience; study audience interaction  with media (observation and one-on-one interviews); “I Love You, Man”
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