All things walk to the end so the company should

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next product. All things walk to the end, so the company should consider and research for a long time to innovate new product. Competitors More and more firms with the fast food industry in America like Burger King and KFC. They both have many kinds of product in their company. KFC have many branch companies in the world. They try to change and do better in the future. McDonald have pressure on it. This means McDonald should innovate more unique products in the future. Key Problem I think safety of food in the McDonald is the key problem. Food industry should pay attention customer’s healthy first. The company should make sure every restaurants and materials clean and fresh. They do not have any problem for the customers. Sometimes probably the company do not control many nature issue, but the company should keep every products good. If the foods have some problem or food cause customers health problem, McDonald may be not go very far. Functional Areas: Marketing: - McDonald Company is one of the best-known brands worldwide. The company use advertising to improve their popularity. They put advertisement through TV, Newspaper. The fantastic and innovate advertisement style attract younger people. - There are many Mc companies in the world, so the company does many research to mix it that let different customer choose their favorite things. McDonald’s establishes a prominent position in the minds of customers.
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