Introduc#ng more product ranges and expansions. For examples ray ban can #e- up with royal en*eld.

WEAKNESS It is a costly product that cannot be a+orded by every segment. Brand has limited reach to its distributors. THREATS Many local shops sell cheap and fake versions of ray ban that a+ects the sales of the brand. The compe#tors and presence of other strong brands in the market also a+ect the sales of the brand

SWOT ANALYSIS STRENGTHS Launched in the year 1937, Ray ban over the years has established itself as a strong brand globally. Now its well established in the market. Clarity of glasses, ,light weight are patent of the ray ban. The styles that ray ban designs for its customers can be worn and carried with elegance by anyone irrespec#ve of their gender.

OPPORTUNITIES Raise awareness through various AD campaigns and social media promo#ons. Introduc#ng more product ranges and expansions. For examples ray ban can #e- up with royal en*eld. WEAKNESS It is a costly product that cannot be a+orded by every segment. Brand has limited reach to its distributors. THREATS

Many local shops sell cheap and fake versions of ray ban that a+ects the sales of the brand. The compe#tors and presence of other strong brands in the market also a+ect the sales of the brand SWOT ANALYSIS STRENGTHS Launched in the year 1937, Ray ban over the years has established itself as a strong brand globally. Now

its well established in the market. Clarity of glasses, ,light weight are patent of the ray ban. The styles that ray ban designs for its customers can be worn and carried with elegance by anyone irrespec#ve of their gender. OPPORTUNITIES Raise awareness through various AD campaigns and social media promo#ons.