When referring to the information search criteria

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When referring to the information search criteria, supplier ethical standards, retailer code of conduct, audit process details and freedom of association were all given a green tick as full details regarding these were provided. The number and type of factories used by Company C were detailed, yet no speci fi c factory details were provided. This criterion was therefore given an orange circle, indicating that this information had been given to some extent. Similarly with the minimum wage category, the legal minimum wage was mentioned, however, the differing country speci fi c wages were not detailed. The categories where no information was pro- vided were supply chain transparency and factory lists (Fig. 5 ). Company D As with Company A and C, Company D directs the user away form the mer- chandise website in order to provide more details regarding their ethical and sus- tainable actions. The user is directed to a corporate site that is the umbrella site for Supplier Ethical Standards Factory Lists Retailer Code of Conduct Audit Process Details Minimum Wage Freedom of Association Supply Chain Transparency Company C X O X Fig. 5 Online CSR communication study Company C results Supplier Ethical Standards Factory Lists Retailer Code of Conduct Audit Process Details Minimum Wage Freedom of Association Supply Chain Transparency Company D X X O Fig. 6 Online CSR communication study Company D results Connectivity, Understanding and Empathy 81
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all the brands held under Company D s corporate group. All brands are covered with the group code of conduct where no brand speci fi c or product speci fi c details are given. The corporate site over all is heavily focused on the business behind the brand and is very unappealing visually. Also the brand identity of the group is different from the speci fi c brand (Company D) being focused on during this study. This again shows to the user a lack of connectivity between the merchandise being sold and the CSR strategy. The tone and language used also indicates that the target audience is different from that of the product being sold. The criteria details being analysed were predominantly seen in a series of code of conduct documentation, presented as a PDF Word document. This was very text heavy, with no engaging imagery or brand identity portrayed. The documents also feature large quantities of jargon, which the reader would more than likely not understand. It appears that these documents are for industry professionals or indi- viduals who have a substantial level of prerequisite knowledge regarding ethics and sustainability in the apparel industry. Supplier ethical standards, retailer code of conduct, audit process details and freedom of association were all detailed in the word PDF word documents provided and therefore were given a compliant classi fi cation in the study. Counter wise no details were provided the factory lists and minimum wage categories. As with Company B, generic information was provided regarding the supply chain, how- ever many process details were omitted (Fig.
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  • Fall '19
  • Business Ethics, Corporate social responsibility, Alana M. James, Bruce Montgomery

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