Topic segmentation methods 54 p 163 164 segmentation

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Topic: Segmentation Methods 54. (p. 163-164) __________ segmentation is the segmentation method most directly related to value creation for consumers. A. Geogr aphic B. Demographic C. Psychographic D. Benefit E. Geodeomographic Benefits segmentation seeks to segment customers based on the benefits they seek--in other words, the value they will obtain--from the product. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 55. (p. 163-164) A university using benefit segmentation and targeting students who want to get a degree quickly while still working full-time would focus on: A. providing classes at con times and offering onlin B. discount pricing for students taking more than twelve cr C. the higher average salaries earned by college graduate D. the great variety of classes offered. E. the number of Nobel Prize winners on the faculty. The benefit sought by the target market is speed and convenience of getting a degree; thus, convenient class times and the ability to take
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classes online would be important criteria. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 56. (p. 163-164) The Lite beer commercial with the slogan, "less filling, tastes great," was based on __________ segmentation. The ad clearly sets out two benefits: the beer is less filling (which suggests its lower calories) and yet still tastes great. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 57. (p. 163-164) Toothpastes sold in supermarkets and pharmacies promise various results, such as whiter teeth, protection against gum disease, tartar control, or fresh breath. Toothpaste marketers are using __________ segmentation. A. ben efit B. geodemographic C. psychographic D. loyalty E. demographic These promised results are all benefits that a target market might seek. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods
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58. (p. 163) Golden Years Vitamin Corporation targets consumers living in Florida who are over 65. Golden Years is using __________ segmentation. This is an example of geodemographic segmentation because it has an element of geographic segmentation (residence in Florida) combined with demographic segmentation (age greater than 65). AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 59.
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  • Fall '12
  • Chris
  • Marketing, printing company

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