These studies can also be used to help find ways to increase the sales performance of the good or
service in the future.
In order to acquire the market share of DAMA MAREA Co., the proponents will going to know
importantly how well the business is doing against its competitors and the demand of the products to be
able to match it with the supply to satisfy the customer’s needs and wants. Analyzing the demand will
help the proponents to project the quantity of the product needed to produce daily, weekly, monthly,
and annually for customers delight.
The proponents uses the Sloven formula to get the number of respondents to survey, out of
4,391population of Tapuac District 120 will be the number of the respondents.
Table 2.1
Profile of Respondents as to Gender
Gender
Frequency
Percentage
Male
63
52.5%
Female
57
47.5%
Total
120
100%
The table above shows the demographic profile of the respondents surveyed at Tapuac District
Dagupan City. The respondents were classified with regards to gender, 52.5% are males and 47.5% are
females.
Table 2.2
Profile of the Respondents as to age
The table shows that majority of the respondents are 18 yrs. old to 30 yrs. old
with the
percentage of 56.67%
Table 2.3
Profile of the Respondents as to Allowance per day
The table shows the allowance respondents have to meet their daily needs. Majority of the
respondents has daily allowance of Php 101.00 – Php 125.00 or 30.83% of the total.
Table 2.4
Buying Behavior
Q1. Do you eat “kakanin”?
Q2. What “kakanin” do you eat?
Q3.How often do you eat “kakanin”?
