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These studies can also be used to help find ways to increase the sales performance of the good orservice in the future.In order to acquire the market share of DAMA MAREA Co., the proponents will going to knowimportantly how well the business is doing against its competitors and the demand of the products to beable to match it with the supply to satisfy the customer’s needs and wants. Analyzing the demand willhelp the proponents to project the quantity of the product needed to produce daily, weekly, monthly,and annually for customers delight.
The proponents uses the Sloven formula to get the number of respondents to survey, out of4,391population of Tapuac District 120 will be the number of the respondents.Table 2.1Profile of Respondents as to GenderGender Frequency PercentageMale 63 52.5%Female 57 47.5%Total 120 100%The table above shows the demographic profile of the respondents surveyed at Tapuac DistrictDagupan City. The respondents were classified with regards to gender, 52.5% are males and 47.5% arefemales.Table 2.2Profile of the Respondents as to ageThe table shows that majority of the respondents are 18 yrs. old to 30 yrs. old with thepercentage of 56.67%Table 2.3Profile of the Respondents as to Allowance per dayThe table shows the allowance respondents have to meet their daily needs. Majority of therespondents has daily allowance of Php 101.00 – Php 125.00 or 30.83% of the total.Table 2.4Buying BehaviorQ1. Do you eat “kakanin”?
Q2. What “kakanin” do you eat?Q3.How often do you eat “kakanin”?