3.Suppose that you are a marketing research analyst working on a report on the Australian car market. To understand Australian consumers’ interest in different car brands, you start by looking at the google search volume for major brand names Toyota, Honda and Volkswagen. Go to Google Trends website () and compare the google search volume for these 3 differentcar brands in Australia from 2004 to the present. Are there any trends? From this information, what can you infer about the performance of these brands in the Australian market? (Hint: when you search for these terms on google trends, make sure that you restrict the location to “Australia”).
4.What is syndicated research? Give two examples of syndicated data from the lectureMarketing research that is conducted not for a specific client, but with a group of companies in mind.Example: national soft drinks sales data, consumer sentiment Internet UsageHow many time you spend online?What do you do during the time you use the internet?Can you tell me more about that?What brand did you purchase?Do you satisfy with HP’s products?Which function of HP computer is most satisfying?From 1 point to 10, what would you like to mark satisfaction?
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