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16- Some consumers maintain a "price-quality association," meaning that if a product has a high price, they assume the product must have high quality. This "price-quality association" is the basis for the use of: B.Prestige pricing.17- If Macy's department store prices all its men's ties at $25, this is an example of: B.Price lining18- A tire retailer is advertising a very low price on a popular size tire. When a customer comes into the store, the clerk says the low-priced item is sold out, and tries to convince the customer to buy the top-of-the-line model--claiming the low priced model is not a very good buy even at the low price. This is an example of: E.bait pricing.1- The direct market environmentA. includes customers, the company, and competitors.
2- The "marketing concept" says that a business firm should aim all of its efforts at:D. satisfying its customers--at a profit.3-Target marketingE. specifies some particular group of customers.4-Customer value typically would NOT be impacted by a marketing manager's decisions concerning:E. Any of these might impact customer value.5-A marketing mix consists of:D. product, price, promotion, and place.6-In segmenting the cell phone user product-market, cell phone maker Super Cellular found one segment that valued sending text messages and another that wanted their phone to play MP3 music files. The firm developed a single handset for both market segments and used the same marketing mix in targeting both segments. For this product-market, Super Cellular operated as a ____.A. combiner7-A _____ is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs.E. product-market8-X-Brand Bikes, a manufacturer of off-road bicycles, carefully developed a strategy for moving into South America. The strategy had poor results after interest rates and inflation rose rapidly in most of its South American markets, demonstrating the influence of the _____ on marketing strategy.A. economic environment9-"Product" is concerned with:E. all of these might be involved with Product.10- ______________ means trying to increase sales of a firm's present products in its present markets.B. Market penetration11-Qualitative research, compared to quantitative research:D. Relies on open-ended questioning.12-When using __________, researchers compare the responses of two or more groups that are similar except on the characteristic being tested.C. experimental method13-The statement, "I like Southwest Air," is an example of a(n):C. attitude
14-Compared to private warehouses, PUBLIC warehouses:B. may not always be conveniently available or adequate for current product line.15-Storing of goods is necessary whenC.production doesn't match consumption.16-What is the best way to ship Spring tulips from Amsterdam, Netherlands, to Rome, Italy?C. Air17-Business firms that sell to retailers and other merchants, and/or to industrial, institutional, and commercial users--but which do not sell in large amounts to final consumers--are:D. wholesalers.