This represents a risk to not sell our products as

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our items in their outlets. This represents a risk to not sell our products as planned. Therefore, we will negotiate meticulously with them the terms of the contracts in order to increase our visibility in the stores.
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14 Expanding the range of products to accessories Project Summary : Objective: expand the range of products our company offers to our customers by keeping our vision of sustainable development create accessories such as earrings, necklaces, rings, and bracelets made partially in wood. Keep Faguo’s differentiation on th e market: the wood used to create these accessories would come from the same regions where we plant our trees. Therefore each tree cut and used for the production of our accessories would be replaced and the number of trees would even increase. Use French wood benefit for the development of our country by doing business with local firms. The accessories produced will have to keep the same idea of casual but trendy products. Our goal: attract a wider range of customers and increase brand awareness on the market. It would be a wise strategy to establish ourselves as a stable company thanks to our products before expanding more on the global scale. The creation of wooden accessories will emphasise the company’s vision with its ecological aspect. Expected short-term result = wider range of products that will increase the number of customers; long-term result = gaining the loyalty of the customers by showing that we are a serious and stable company. Project Time Schedule: Starting date: 1 June 2013 Project duration: 6 months ready for Christmas 2013 in order to advertise them during this crucial commercial period Once the project is accepted, the main issues will be to rank the different wood suppliers in France in order to select the one with the best offer. The product being a standard one, we will have no problems to find a good supplier and since there are many on the market, we will easily have the power to buy the resources at low cost, especially if we can order them big volumes in the future. Then, we will have to buy the required materials to produce these accessories. It will not take a lot of time to find suppliers selling cheap and good materials as once again the products needed are rather standard.
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15 Resources : French wood:, we could order plane tree that can be found in the south of France, walnut tree, etc… We have to be careful in our choice of wood. We have to choose one that can be easily transformed into accessories. Luckily, there are many different types of French wood that can be used. In terms of creation, we would need to find a local French wood carpentry as well as a designer. The designer would work for us just to create the designs -> around 2 to 3 months to define the designs The carpentry would become a regular partner, we would supply the wood as well the designs.
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