doesn’t have to move. Then he gets a ride using Siri so he doesn’t have to wait to call or actually use his phone. He asks Siri for temperature of the destination he is going to and the phone even reads his emails for him while he paints. Siri shows him his fashion line to show it to the other person. It sends texts for him and helps him in cooking too. It even helps him to take a photo in space as he can’t use the touchscreen. As the ad shows that Siri helps you in everyday tasks. For physiological needs, Siri can help the consumers by looking for good restaurants around you and ordering the food. It can change the way of living. As for the social needs, it brings sense of being with someone even when you are alone as you have someone to talk to. For the Esteem needs, ad shows the social status of using an iPhone as it shows that even the Rock uses iPhone for his daily activities. Ad displays Siri as something that can tell you what’s going on in the world by telling you the schedule and weather of other places.
Here‘s the link to Samsung’s ad This ad shows a person who got a iPhone and all the stuff he couldn’t do with the iPhone. His friend stores a phone number in her Samsung Galaxy phone by writing it with the e-pen rather than going for the keypad. Both of them fall in the water, when her Samsung still doesn’t have any problems whereas the iPhone does. It shows her Samsung phone charging wirelessly and the boy with the iPhone has two wires connected while using the phone. At last, the boy upgrades his phone to a Samsung phone. In the ad, they are trying to show all the benefits of using Samsung Galaxy phone over an iPhone. Galaxy phone provides security of the phone by making it waterproof so you don’t have worry about falling in water. For social needs, it changes the way you interact with the phone as they show the girl using a pen to write on the phone screen. It shows easy to use it and charge it at the same time than the other smartphones in the market. The ad touches the subject of sending data by just touching the phones. All of these things are used to make the customers feel better about the Samsung phones than an iPhone and how easy and flexible a phone can make your phone. It tries to defame Apple by showing the features Apple doesn’t have in their phones.
You've reached the end of your free preview.
Want to read all 8 pages?
- Spring '15