DB Forum 1 - Wilson, Lisa

Economy is defined as the revenue expenses and means

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Economy is defined as the revenue, expenses, and means that have an impact on the price of operating a company (Kerin et al., 2011, p. 65). Social concepts include the fluctuating of social media to conventional methods of communication aimed at shoppers, and growing expectancy designed for true and pragmatic relations with businesses (Kerin et al., 2011, p. 61). Should Wal-Mart take these ideas into consideration, the organization would benefit a great deal and have the potential to corner the organic market. Hypothetically speaking, if Wal- Mart were to decide to dedicate a considerable new portion of its stores to carrying organic foods and products, it would need to consider the above-mentioned concepts to have an impact on this growing market. First and foremost, the company would need to consider the competition. There are a good number of grocers that provide purely organic items. Wal-Mart carries a few of these items, but the number of these currently offered in its stores is not enough to fill a full aisle. Once Wal-Mart gets to know the competitors it is up against, it can then plan accordingly for their new organic section.
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Marketing Environment Concepts The next obstacle to overcome is the economic one. Wal-Mart Stores must determine a source of the organic items.
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  • Spring '13
  • Imaaic
  • Marketing, Grocery store, Wal-Mart Stores

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