68) A media company has a high market share in the CD market. The CD market has low growthpotential. This business fits into the ________ category of the BCG growth-market share matrix. A) problem child B) dog C) cash cow D) star E) question mark Answer: CDifficulty: ModerateLO: 3.2: Describe the steps in strategic planningAACSB: Analytical thinking 69) Unilever makes Rexona deodorant and antiperspirant, a leading brand of deodorant and antiperspirant. Because the worldwide market for deodorants and antiperspirants is growing rapidly, Rexona would be classified as a ________ on the BCG growth-market share matrix. 70) Argo is the world's leading brand of small vehicles that are designed to be driven on all typesof terrain and in all types of weather. The vehicles can carry up to six passengers. The market for such vehicles is no longer growing due to the recent economic downturn. In terms of the BCG growth-market share matrix, Argo would be classified as a ________.
71) The pharmaceuticals division of Omni Healthcare holds low market share in a high-growth market. In order to increase market share, managers would be most likely to decide which of the following? 72) John H. Harland Company is a large company with 5,200 employees and almost $800 million in annual sales. The company is best known for printing personal and business checks. Harland Analytical Services is a technology company that produces software that enables banks to gauge the behavior of their customers by tracking their spending habits. In addition, Harland owns Scantron, a computerized testing and assessment company. The ________ for John H. Harland Company includes its check-printing business, its financial software business, and its testing and assessment business. A) business portfolio B) marketing mix C) market penetration D) functional plan E) market classification Answer: ADifficulty: ModerateLO: 3.2: Describe the steps in strategic planningAACSB: Analytical thinking
You've reached the end of your free preview.
Want to read all 38 pages?
- Summer '17
- Prof Farshad Salman