Power to the middle class defines the rising of the

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middle class’ ,‘geo-socialization’ and ‘Gen Y’. ‘Power to the middle class’ defines the rising of the middle-class group, reach- ing a high impact on  products and services. This will give to AllSaints a more powerfull market with more disposable income to spend on fashion and more possibility to broader its target market. ‘Geo-socialization’ represents the rising of  technology in web-mapping and innovative ways of interaction between  people and businesses. Applying this trend on AllSaints the implications  are multiple. Social Networks and localisation apps are highly used by  Allsaints target consumers, and this gives to the brand an high  advantage: Data. Collecting data about consumer habits can give a  better direction to any marketing decision. ‘Gen Y’ describes the huge  opportunity that this group has in terms of spend- ing and innovation.  Being the most tech-savvy generation of all-time, Gen Y will be the most  adaptive to changes.
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Silhouette Studio® has the capability to print designs with special registration marks. These marks can be read by the Silhouette via an internal optical sensor and used to align the cutting blade perfectly to the printed material. Designs that are intended to be printed on a home printer and then cut out with the Silhouette are referred to as Print & Cut designs. A silhouette is the image of a person, animal, object or scene represented as a solid shape of a single color, usually black, with its edges matching the outline of the subject. The interior of a silhouette is featureless, and the whole is typically presented on a light background, usually white, or none at all. The silhouette differs from an outline , which depicts the edge of an object in a linear form, while a silhouette appears as a solid shape. Silhouette images may be created in any visual artistic media, [1] but were first used to describe pieces of cut paper, which were then stuck to a backing in a contrasting colour, and often framed. Cutting portraits, generally in profile, from black card became popular in the mid-18th century, though the term silhouette was seldom used until the early decades of the 19th century, and the tradition has continued under this name into the 21st century. They represented a cheap but effective alternative to the portrait miniature , and skilled specialist artists could cut a high-quality bust portrait, by far the most common style, in a matter of minutes, working purely by eye. Other artists, especially from about 1790, drew an outline on paper, then painted it in, which could be equally quick. From its original graphic meaning, the term silhouette has been extended to describe the sight or representation of a person, object or scene that is backlit , and appears dark against a lighter background. Anything that appears this way, for example, a figure standing backlit in a doorway, may be described as "in silhouette". Because a silhouette emphasises the outline, the word has also
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  • Spring '17
  • abraham
  • Competitive intelligence, Silhouette, Price Low Price, High Street Brand, Fashion HIgh Fashion

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