Quitman had no idea how consumers would respond to a

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90. Quitman had no idea how consumers would respond to a survey about marketing of a program opening up space travel to private citizens. He could use __________ to allow respondents to answer in their own words. A. seconda ry data B. an observational study C. an experiment D. a structured questionnaire E. a survey with open-ended questions 91. The owner of A. C. Flora Ford Dealership wanted to know why consumers chose his company. He was fairly sure that most customers had one of three reasons--service, reputation, or location--but wanted to know which was the most frequent reason. A. C. Flora will probably use a survey with __________ questions to address his research problem. 92. Which of the following is NOT one of the guidelines for developing a market research questionnaire?
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93. In questionnaire design, a question such as, "When was the first time you went to a dentist?" suffers from the problem of a question: 94. In questionnaire design, a question such as, "When will the technology exist to allow humans to live on Mars?" suffers from the problem of a question: A. that is one-sided, presenting only one side of an issue. B. that respondents are reluctant to answer because the in C. that steers respondents to a particular response. D. that asks two questions at once. E. that is complex and something respondents may be unf 95. In questionnaire design, a question such as, "Marketing is the best part of the business program, isn't it?" suffers from the problem of a question: 96. In questionnaire design, a question such as, "Do you like Wendy's hamburgers and fries?" suffers from the problem of a question: A. respondents cannot easily or accurately answer.
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B. that respondents are reluctant to answer because the in C. that steers respondents to a particular response. D. that asks two questions at once. E. that is complex and something respondents may be unf
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Christopher Reinemann
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