“what can we do better to reach a larger audience” can be applicable. The intended target market of this business would be generally gearing towards the younger audiences, as they are more prone to eat sweets and desserts such as ice cream. Haagen- Dazs was smart enough to contribute more to the adults vying for their products, creating new collections of flavors with alcohol. This sparked an interest in the older generations of customers, although only containing 0.5 percent of liquor. To better understand who is more prone to
3 gravitate to ice cream, surveys are important to a marketing team. As research, marketers should be well aware of where their sales mostly come from. From this, they can easily conduct surveys to shopping customers in the area. Online feedback can also be very important. It is extremely convenient and is how most researchers receive their information today. Helpful questions that can be asked in a survey would be: 1. At what time of day would you normally wish or dream to eat a pint of ice cream. I.e. during class, or after the gym. 2. What kind of flavors would you be most excited to eat? 3. Besides ice cream, what other snacks do you usually consume? 4. How much money are you willing to spend on a pint of ice cream? 5. When you think of ice cream, what do you associate with it?
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- Fall '18
- ice cream, Dulce de leche, Reuben Mattus