66.Prestige pricing refers to A.charging different prices to different buyers for goods of like grade and quality. B.setting a low initial price on a new product to appeal immediately to the mass market odd-even pricing. C.setting a market price for a product or product class based on a subjective feel for the competitors' price or market price. D.setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it. E.setting a price that is dictated by tradition, a standardized channel of distribution, or other competitive factors. 67.Setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it is referred to as
68.Prestige pricing is considered to be a approach to pricing. 69.A manufacturer using is setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it. 70.Talbot's sells women's clothes. A T-shirt with the Talbot's label costs $25. By comparison, you can buy a T-shirt for $5 at a Family Dollar Store, but it won't have the Talbot's label or quality. What kind of demand-oriented approach to pricing does Talbot's use? A.experience curve pricing B.skimming pricing C.demand-backward pricing D.prestige pricing E.flexible pricing 71.You can buy a General Electric dishwasher for $399 or you can buy a similar Bosch brand dishwasher for $989. Since Bosch uses its pricing strategy to project a high-quality product image, it is most likely using pricing. 72.Mercedes-Benz cars and a Patek Philippe Platinum World Time wristwatch have a common characteristic—they have an element of .
73. 74. Figure 14-3A above shows a demand curve that slopes downward and to the right, then turns back to the left. Which pricing approach does Figure 14-3A depict?
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