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We are aware that there are several small clothes shops and clothing store chains in Sydney, and sowe spend time and resources to conduct our feasibility studies and market research in order to enableus to locate the businesses in an area that will support the growth of the business and also to be ableto offer much more than our competitors will be offering.We know that our customers are the reason we are in business and that is why we will strive to getwhat they are looking for whenever they visit our clothing store and also to become our loyalcustomers and ambassadors.Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettesand moment details, giving you the confidence to feel beautiful every moment.The productDEEP has several types of clothing:•Dresses•Pants•Shorts•AccessoriesTarget marketWomen 18 to 35 years of age, who work, often have children, but who, in addition to the role theyhave to fulfill in their work or at home, care about beauty and well-being.Key objectives•Make DEEP increase your experience in analyzing your brand and reach the largest numberof customers.•Increase knowledge in terms of price strategies, products, promotions and places.TABLE OF CONTENTSPAGES12.Executive Summary 13. Introduction14.Situational AnalysisSWOT AnalysisIssues Identified15.The e-Marketing ScheduleGantt Chart or Timeline for the e-Marketing Plan16.The e-Marketing Strategies & Action Planproduct strategiesprice strategiespromotion strategiesMarketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 6
T-1.8.1_v3distribution strategies17.Costing and Budget 18.Technical Issueswebsite content & searchabilityCustomer registration & logging security (for customers and staff)Coupon codes, rewards for old clients, discountsmultimediaautorespondersorder forms and feedback formsaccess levels to online resourcescredit card transactionswebsite hostingwebsite publishingtechnical staff (size, requirements)19.Monitoring Strategy20.e-Marketing Evaluation methods21.Sources & References22. Appendix 23.Links to templates & resourcesMarketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 7
T-1.8.1_v3INTRODUCTIONYour introduction should include: 1.Initial consultation with stakeholders (in this case it may be your trainer and assessor who will act as the senior manager and your direct supervisor)2.Mission, Vision and objectives of the organisation in regard to the product or service oThe objectives need to be SMART (Specific, Measurable, Attainable, Relevant and Timely). When defining these objectives think about the following:oWhat the ‘Return on investment’ will be? This may include increased customer spend,greater brand awareness, an increase in visits and online registrations, etc. How you quantify and measure the success of your plan will depend on your business and marketing objectives. This will differ from business to business.