We are aware that there are several small clothes shops and clothing store

We are aware that there are several small clothes

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We are aware that there are several small clothes shops and clothing store chains in Sydney, and so we spend time and resources to conduct our feasibility studies and market research in order to enable us to locate the businesses in an area that will support the growth of the business and also to be able to offer much more than our competitors will be offering. We know that our customers are the reason we are in business and that is why we will strive to get what they are looking for whenever they visit our clothing store and also to become our loyal customers and ambassadors. Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and moment details, giving you the confidence to feel beautiful every moment. The product DEEP has several types of clothing: Dresses Pants Shorts Accessories Target market Women 18 to 35 years of age, who work, often have children, but who, in addition to the role they have to fulfill in their work or at home, care about beauty and well-being. Key objectives Make DEEP increase your experience in analyzing your brand and reach the largest number of customers. Increase knowledge in terms of price strategies, products, promotions and places. TABLE OF CONTENTS PAGES 12. Executive Summary 13. Introduction 14. Situational Analysis SWOT Analysis Issues Identified 15. The e-Marketing Schedule Gantt Chart or Timeline for the e-Marketing Plan 16. The e-Marketing Strategies & Action Plan product strategies price strategies promotion strategies Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 6
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T-1.8.1_v3 distribution strategies 17. Costing and Budget 18. Technical Issues website content & searchability Customer registration & logging security (for customers and staff) Coupon codes, rewards for old clients, discounts multimedia autoresponders order forms and feedback forms access levels to online resources credit card transactions website hosting website publishing technical staff (size, requirements) 19. Monitoring Strategy 20. e-Marketing Evaluation methods 21. Sources & References 22. Appendix 23. Links to templates & resources Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 7
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T-1.8.1_v3 INTRODUCTION Your introduction should include: 1. Initial consultation with stakeholders (in this case it may be your trainer and assessor who will act as the senior manager and your direct supervisor) 2. Mission, Vision and objectives of the organisation in regard to the product or service o The objectives need to be SMART (Specific, Measurable, Attainable, Relevant and Timely). When defining these objectives think about the following: o What the ‘Return on investment’ will be? This may include increased customer spend, greater brand awareness, an increase in visits and online registrations, etc. How you quantify and measure the success of your plan will depend on your business and marketing objectives. This will differ from business to business.
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