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•Change of scenery makes her look more attatractive•Showing her work and what she does make her relatable with employed people(Stelara, 2014)
MARKETING STRAGEDY•The Target market is for people with, Plague Psoriasis.•By using a Professional model who constantly needs to look her best •Using a model that also suffering from the infection makes her more human.•She is more relatable, so the audience can understand what she is going through. •Sterlara specializes in skin care and dermatology and is a medical manufacturer.•Letting her show her confidence in her work and not afraid of the infection.(Stelara, 2014)
ETHOS •In this advertisements, we see ethos throughcelebrity endorsement. •Giving creditability to the product. •Since she is using the product for herself as her doctor was the one who prescribed it.•She is almost saying you can control the infection and still live a normal life. •Have a professional model recommending the product. (Stelara, 2014)
PATHOSThey use the celebrity endorsement to challenge the fact that you can have a normal life without worrying.