EXECUTIVE SUMMARY Our business plan is specially for women with the name of SHE

Executive summary our business plan is specially for

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EXECUTIVE SUMMARY Our business plan is specially for women with the name of “ SHE ON WHEELS”. The best part of our business is that we provide transportation services to women only. This is a new concept which is not yet introduced in the market. Its primary mission is to provide transportation services in such a way that women may feel themselves secure while reaching to their desire destination. It’s an opportunity for women specially (working lady, colleges and university going students ) who didn’t feel themselves secure in public transport or while travelling in auto. The fare charges will be Rs.18 per kilometer . She On Wheels provides door to door service. The person who wants to avail our services can dial our toll free number. Customers ( Women) can approach us by calling us on our toll free number. Our target market are women professionals, college and university going students of Karachi. We will provide them services in a way so they feel themselves secure and reach safely to their desire destination . As initially we have started our business and its on its introductory stage so we will have no competitors as this kind of business doesn't exist currently in Karachi. When we will get success in this business we will expand our business locally, nationally and globally. If this happens than it is possible that our competitors may arise. The legal structure of our business is partnership at will . The partners have been signed the partnership deed and registered it to securities and exchange commission of Pakistan. She On Wheels will be run on such a strategy that is flexible and have the tendency to change in accordance with the time and business needs. The risks can be that people are unaware of this service, the threat of the Government policies and the upcoming competitors are also the risks which our business can face. Another risk which is associated with she on wheels is that whether our business will grow or not in future. As in our society conservative people still exist ,they might become a barrier in growth of our business. They might not allow their women for being employee of She On Wheels and to avail our services. As we are on the introductory stage and starting the new business we have our team of three members managing all the things together but we have more than one customer call SHE ON WHEELS Page 2
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representative who receive calls from customers, female drivers and help them as much as possible in the best way. SHE ON WHEELS Page 3
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SECTION :2 BUSINESS DESCRIPTION BUSINESS OVERVIEW: L EGAL NAME OF THE BUSINESS : “SHE ON WHEELS” taxi Service T RADE NAME OF BUSINESS : “SHE ON WHEELS” taxi Service B USINESS A DDRESS : Main University Road. P HONE NO : (+92) 111-121-131 E MAIL ADDRESS : [email protected] S TRUCTURE OF BUSINESS : Partnership M AJOR SHAREHOLDER S % OWNERSHIP o Mariam Saleem 33.33% o Sakina Bibi 33.33% SHE ON WHEELS Page 4
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o Arfa saeed 33.33% NATURE OF BUSINESS: Service business BUSINESS VISION “To be one of the leading women taxi service company for
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  • Spring '12
  • cynthiasloan

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