60 4130 2190 9080 use of human resources 430 1000

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27.60% 41.30% 21.90% 90.80% use of human resources 4.30% 10.00% 32.00% 37.40% 16.30% 85.70% staff satisfaction 5.30% 14.10% 22.60% 35.80% 22.20% 80.60% 5.2.3.2.3 Technological Capabilities Technological capabilities include such indicators as IT technology, technology advancement, R&D, construction technology and consumer satisfaction with technology. As shown in the Table 5.26, all of these indicators have more than a 91% positive rating by interviewees (i.e. a score of 3 or above), ranging from 91.6% to 95.5%. It can be concluded that the assessment results for technological competency are effective and reliable according from the perspective of the interviewees. Construction technology had the highest overall score. That is likely because construction technology is viewed as a key core competency for real estate developers. Due to the tangible nature of technology in the real estate industry, the evaluation of its performance is relative easy and objective. Table 5-25 Summary survey results of technological competency Indicators of technological competency Degree of satisfaction 1 2 3 4 5 above 3 not at all low moderate high very high above average IT technology 2.1% 5.4% 26.70% 38.90% 26.90% 92.50%
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149 technology advancement 2.80% 4.80% 28.30% 39.00% 25.10% 92.40% R&D 3.20% 5.20% 24.80% 40.20% 26.60% 91.60% construction technology 1.30% 3.20% 23.90% 41.30% 30.30% 95.50% consumer satisfaction to technology 2.30% 4.20% 28.40% 38.70% 26.40% 93.50% 5.2.3.2.4 Financial Competency Financial competency is important for any enterprise and especially so for one in a capital intensive industry such as real estate industry. Unlike mature real estate financial markets, there are various financial intermediaries provide abundant financing products besides traditional lending for property enterprises, such as public stock issuance, project financing, corporate bond, equity financing, industry fund and real estate trust. Unfortunately, real estate financial market in China is still immature and can provide only limited financing products like lending from banking, the real estate developers have little chance to access other financing channels like their counterparts in mature market (Liu liming, 2007) . Therefore, the financial competency is an even more important factor of competitiveness for Chinese real estate developers. Financial competency is principally measured through two aspects: financing capability and capital growth. Because of the quantitative nature of these two indicators, their assessment is relatively objective and accurate. Not surprisingly, the interviewees expressed very high recognition for these two indicators. As shown in the Table 5.27, financing capability and capital growth
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150 received 94.2% and 93.7% of interviewees‘ support respectively. This means the interviewees are strongly agree with the result of evaluation of these two factors for company A. In other words, most of interviewees also reckon that company A has relative high capital growth as well as low capabilities of financing.
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