For instance nowadays people are paid to post or

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its sales and this is a method that most social media stars work on. For instance, nowadays people are paid to post or simply advertise stuffs of social media such as YouTube. Kraft being able to push over the boundaries of its company so as to diminish their boring image for them to capture different generations makes individuals have the will to try new things. 3. Can you develop a similar campaign for another old-line brand or product that needs updating? I think organizations and companies should be able to configure their brands to be elegant and better with time. The improvements should be done to companies which are well established and have their products renounced. Most of the companies that turn out to be very successful, spruce up their marques from time to time. Even though the company still have to maintain its products, they should ensure that they spice up the products for them to maintain and get new customers. Most of these old companies were focused towards the baby boomers but times have changed and we have other generations which are now more productive. Kraft shifting from an old generation to a younger one was a brilliant move from their viral video to switch the audience. I
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think a record player is outdated and something should be done about it. A record player is bulky and large which makes it hard to be used by this generation because we have updated to small and invisible devices that play the same role.
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  • Fall '19
  • Kraft

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