“The vision statement offers direction about where the organization seeks to go and what executives hope the organization will become and achieve (Kantabutra & Avery, 2010) (Baack &Fischer, 2013).”St. Mary’s Wellness Centers vision is to maintain an environment that educates and encourages the patients of our community to be and stay healthy.What type of strategy did the leadership team at St. Mary's pursue?After the management team decided to redefine St. Mary’s, they came up with the concept of allowing members of the community and potential patients of the system to become partners in the healthcare process (Baack & Fischer, 2013). To achieve this vision that management had St. Mary’s Wellness Center was founded, to do the following (Baack & Fischer,2013):Provide low-cost health-screening toolsEncourage healthy activities
Running head: Organizational Behavior and Public Relations Management3Offer low-fee programs to help individuals engage in healthy activitiesLink physical wellness to mental well-being.Establish an immunization program at low cost Which organizations in the community might view the wellness center as a new form ofcompetition?Organizations in the community that might view St. Mary’s wellness center as form of competition could be fitness centers as well as other wellness centers if St. Mary’s cost are cheaper.What factors described in this chapter might affect the implementation of this newstrategy?The factors that might affect the implementation of this new strategy could be the marketing not getting the business out into the community.
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