Performance ill need to assess my customer base and

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performance, I'll need to assess my customer base and market positioning as a key part of the process. I should update my marketing plan at least as often as my business plan.
2. Describe how you can ensure that your business is represented positively in the media and community. Explore different communication methods and media options e.g. social media, and say how you can benefit from using each. What sort of messages would you give? (half a page) It is very important that I represent my organisation in a positive way at all times. This is particularly important for emergency service organisations as the public needs to have confidence and trust in me - the people who protect their community. The first thing I can do in order to represent your organisation in a positive way is to be professional. The public will expect to see me dressed in a certain way. It is important that I realise when I represent my organisation that I are representing the whole organisation. The way that one person acts will reflect on the entire organisation. Members will take notice and form judgments on the image my present. This includes taking notice of my attitude, appearance, facial expressions, the way I address people, tone of voice, courtesy toward others and my overall level of professionalism. There are so many avenues available for companies to reach out to their prospective or current customer base. But despite the advantage’s mobility, the Web and social media have offered in helping organizations get their message out, it has made it easier for customers to get information easily. Sometimes that is not such a good thing. Organizations must strike the right balance in using all the tools at their disposal to create a positive corporate image. First impressions do matter and today’s consumers won’t hesitate to move on if they can’t find what they are looking for fast or if they don’t like what they find. Below are five simples, but important, ways organizations can shore up their brand image and create a positive reaction. Active Social Media Presence: Every company in the modern world needs a social media presence. This is more than just throwing up a Facebook or LinkedIn page or sending out self- promoting Tweets on occasion. Social media allows for targeted groups and interaction. Someone inside your company should be populating any social media presence regularly. They should be responding and interacting with the community. And they should be pushing out content that is both
Student Assessment Guide v 1 January 2019 Page 26 of 32
BSBMGT605 Provide leadership across the organisation

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