What are Product Features and Product Benefits Product Feature These answer the

What are Product Features and Product Benefits? Product Feature - _____________________________________________________________________________________________ ___________________________________________________________________________ These answer the question of “____________?” Product Benefits - _____________________________________________________________________________________________ _________________________________________________________________________________ These answer the question of “_________________?” Understanding Competitors’ Products & Services Review the __________________ marketing materials (_________) and if possible, ____________ them to see ______________ they are ______________ and at what _______________. Check out their _________________ ___________________ sites. __________________ about your competition can help you determine their ______________ and _________________. Exceptional Customer Service Means Extraordinary Business • Consumers spend up to 10% ___________ for the same product if it comes with_____________ _______________ •When customers receive____________service, they tell ____ to _____ people•When customers receive_____________ service, they tell an average of ________ people•The likelihood that customers will ________________________ from a store if their ____________________ are handled________________/___________________ is__________% •When service is _______________, 91% of customers _____________ to _______ _________________ to that storeKey Point:Without_______________, there is no __________________. No_________________ means no ___________ for employees, so the 2