What are Product Features and Product Benefits Product Feature These answer the

What are product features and product benefits

This preview shows page 2 - 4 out of 7 pages.

What are Product Features and Product Benefits? Product Feature - _____________________________________________________________________________________________ ___________________________________________________________________________ These answer the question of “____________?” Product Benefits - _____________________________________________________________________________________________ _________________________________________________________________________________ These answer the question of “_________________?” Understanding Competitors’ Products & Services Review the __________________ marketing materials (_________) and if possible, ____________ them to see ______________ they are ______________ and at what _______________. Check out their _________________ ___________________ sites. __________________ about your competition can help you determine their ______________ and _________________. Exceptional Customer Service Means Extraordinary Business Consumers spend up to 10% ___________ for the same product if it comes with_____________ _______________ When customers receive____________service, they tell ____ to _____ peopleWhen customers receive_____________ service, they tell an average of ________ peopleThe likelihood that customers will ________________________ from a store if their ____________________ are handled________________/___________________ is__________% When service is _______________, 91% of customers _____________ to _______ _________________ to that storeKey Point:Without_______________, there is no __________________. No_________________ means no ___________ for employees, so the 2
Image of page 2
customer is your _________________. At
Image of page 3
Image of page 4

You've reached the end of your free preview.

Want to read all 7 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture