9 explain two actions that simon can take to evaluate

This preview shows page 10 - 13 out of 16 pages.

9. Explain two actions that Simon can take to evaluate organisation's financial capacity to determine feasibility of market research project? (2 marks)
Marketing Research - Assessment Task 1 v4 Last updated on 11/06/2019 Page 10
T-1.8.1_v3 Also, he would need to analyse which kind of results he would get if he makes a full scale research. Entering new market segments or distribution channels, Launch or improve products and services, Scale a sales force, Accredit resellers or distributors, Choose a business point, Define quality and variety of products and services to be marketed, Define the most appropriate means of disclosure, Adjust prices, Position products and brands, are some important points he would get to know better if he decides to invest in the full scale market research. Workbook Activity 4 (12 marks) Instructions: Write answers to questions below. Workbook Activity 4 is to be completed in class and is due Week 5. Individual research is required. Use credible internet websites as basis of your answers. Knowledge Evidence 10. Outline one key provision for the following that may affect aspects of business operations in conducting market research. (3 marks)
Marketing Research - Assessment Task 1 v4 Last updated on 11/06/2019 Page 11
T-1.8.1_v3 2. electrical safety 3. animal welfare 4. environmental. National Standards: The Marketing Research Association’s (MRA) Code of Marketing Research Standards (Code) is designed to promote an ethical culture in the marketing research profession where principles of honesty, professionalism, fairness and confidentiality combine to support the profession’s success. The Code sets standards of ethical conduct for all MRA members applied against the background of applicable law.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture