3 sustainability responsibility sr promote

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SUSTAINABILITY & RESPONSIBILITY (S&R)
PROMOTE RESPONSIBLE DRINKING
PERNOD RICARD REGISTRATION DOCUMENT 2017/2018
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PROMOTE RESPONSIBLE DRINKING 3.3
In accordance with its “ Créateurs de convivialité ” tagline, Pernod Ricard
is fully committed to promoting responsible drinking and conviviality.
To ensure that consuming our products is an enjoyable and safe
experience, Pernod Ricard promotes moderation in alcohol
consumption, and works to combat excessive consumption through
awareness-raising and educational campaigns, undertaken individually or
in partnership with other industry members, not-for-profit organisations
and public authorities. The Group has also defined strict internal criteria
for responsible marketing through its Code for Commercial
Communications.
Societal impact 3.3.1
of the Company’s products
and services
Product health and safety for consumers 3.3.1.1
Pernod Ricard aims to provide its customers with products of the
highest quality, and places particular importance on consumer health
and safety. This has resulted in a significant commitment in terms of the
prevention of risks associated with alcohol abuse, but also a strict policy
in terms of food safety during product preparation.
The control of product health and safety is based on the
implementation of the hazard analysis critical control point (HACCP)
method which aims to identify all the points for potential risks in the
manufacturing process and to control these with appropriate preventive
measures. Despite the fact that Wines & Spirits are less exposed to food
safety risks than the products of other food industry segments, Pernod
Ricard decided to proceed with the gradual certification of its facilities in
accordance with ISO 22000, “Food safety management systems”. By
30 June 2018, 78% of the sites were ISO 22000 certified, representing
99% of the volumes produced and covering all the Group’s strategic
brands. Certified distilleries account for 90% of alcohol produced.
The internal standards established by Pernod Ricard for its industrial
activities include different specific guidelines, the aim being to control
risks such as the accidental contamination of a product or the presence
of a foreign body in a bottle. An absolute priority for the Group is to
ensure its products comply with the regulations that apply to each of its
various markets.
In addition, a Group Intranet site called “Complaint Management
System” has been developed to record and track consumer complaints
and any other quality issues in real time and to immediately inform the
affiliate concerned so that corrective action can be taken. Nearly 4,500
complaints were recorded in this way during the FY18, and these were
handled so as to improve satisfaction levels for the Group’s customers
and consumers alike. In the case of a serious product health and safety
concern, the system also informs the Headquarters instantly, allowing
for very rapid response. Each affiliate has a crisis management
procedure that can be activated particularly in the case of a health risk
caused by a product with, if necessary, a product recall. These
procedures are subject to regular testing, training for people involved
and updates.