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Conclude with a Reference to Audience or Audience Self-InterestThe last concluding device involves a direct reference to your audience. This concluding device is used when a speaker attempts to answer the basic audience question, “What’s in it for me?” (the WIIFM question) The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by clearly listing all the physical health benefits stress reduction offers (e.g., improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is clearly spelling out why audience members should care about the topic and what’s in it for them.Informative versus Persuasive Conclusions As you read through the above possible ways to conclude a speech, hopefully you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. An appeal to action, for example, may not be appropriate for an informative speech since asking your audience to do something often borders on persuasion, which isn’t what an informative speech is intended to do. Similarly, if your persuasive speech is on the importance of voting in the next presidential election, an appeal to action clincher would probably be one of your stronger options.8.5—Example conclusionsHere are two examples of conclusions. More examples can be found on the outlines at the ends of Chapters 12, 13, and 15. Informative Speech ConclusionTopic: AnxietyIn closing, anxiety is a complex emotion that afflicts people of all ages and social backgrounds and is experienced uniquely by each individual. We have seen that there are multiple symptoms, causes, and remedies, all of which can oftentimes be related either directly or indirectly to cognitive
Exploring Public Speaking180behaviors. While most people do not enjoy anxiety, it seems to be part of the universal human experience, so realize that you are not alone, but also realize that you are not powerless against it. With that said, the following quote, attributed to an anony-mous source, could not be more true, “Worry does not relieve tomorrow of its stress; it merely empties today of its strength.”Persuasive Speech ConclusionTopic: Adopting a Rescue AnimalIn conclusion, I believe you should adopt a rescue animal because it helps stop forms of animal cruelty, you can add a healthy companion to your home, and it is a relatively simple process that can save a life. Each and every one of you should go to your nearest animal shelter, which may include the Catoosa Citizens for Animal Care, the Humane Society of NWGA in Dal-ton, the Murray County Humane Society, or the multiple other shelters in the area to bring a new animal companion into your life. I’ll leave you with a paraphrased quote from Deborah Ja-cobs’s article “Westminster Dog Show Junkie” on Forbes.com: You may start out thinking that you are rescuing the animal, and ultimately find that the animal rescues you right back.”