Video Experience 8 Source from internet Maxis won in video experience services

Video experience 8 source from internet maxis won in

This preview shows page 9 - 13 out of 22 pages.

Video Experience 8
Image of page 9
Source from internet. Maxis won in video experience services compare Celcom, Digi, U- Mobile and etc. It gives a good rating of 67.5 for video and the users are experiencing loading the videos very fast. 2.2 Price Strategy Maxis had few pricing strategies in order to maximize its profit margin and maintaining the market share. They targeted customers from rural area. Subscribers from rural area, still depending on basic internet provide by maxis and involvement of satellite provided by MEASET. Through upgrade the 4G, this will be useful for the subscribers and with the needs of education, agriculture and health, the subscribers willing to pay for the services provide. Offering the lowest monthly plans with a mobile phone installment plan can focus in rural area and they can slowly bring it up current mobile plan to introduce to the subscribers. 9
Image of page 10
2.3 Placement Strategy Place is one of the important things that any business looks on it on the top. In order to market went successful, there have to open service centers in customer convenience place. Maxis have opened services center branches across every state in Malaysia. Most if it is placed in the shopping mall, housing area which is convenience to the customers to visit their center for bills payment, purchase mobile phone, search information and etc. Open up service centers in rural area will cost more since there not much subscribers. Maxis had few strategies to overcome this, like have a schedule arrangement of trip at least 1 a month to the rural area for maintenance purposes. 2.4 Promotion Strategy Promotion strategy can be defined as an activity to carry out the product idea, feature and service through publicity and advertisement. Promotion also can be one of customers favorites to get what they want. Besides that, promotion is a communication about the product information between the seller and buyer. Maxis having different type of promotion strategy like advertising, sales promotion and public relation. This make them to attract customers to buy their products. Maxis through broachers and salesman, pass the information to their customers. Distribute the broachers or consultation by salesman will help the customer to understand the products and services provided by Maxis. Another way is through stable reputation of their brand. This can be done by involving in several donation and healthy events such as flood disaster or orphan fund. This will give good reputation of the company and can attract more customers. 3.0 Celcom SWOT Analysis SWOT Analysis stands for Strengths, Weakness, Opportunities and Threats. This is a powerful tools or analytical framework for business to develop strategic 10
Image of page 11
planning. Whereby Strengths and Weakness under internal factors of the businesses and Opportunities and Threats under external factors. This assignment analyzed the SWOT as below: 3.1 Strengths 3.1.1 Celcom still maintains the quality of product and services. There is product differentiation strategy from a strong market orientation, customized product and services and high-quality commitment.
Image of page 12
Image of page 13

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture