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Source from internet.Maxis won in video experience services compare Celcom, Digi, U-Mobile and etc. It gives a good rating of 67.5 for video and the users are experiencing loading the videos very fast.2.2 Price StrategyMaxis had few pricing strategies in order to maximize its profit margin and maintaining the market share. They targeted customers from rural area. Subscribers from rural area, still depending on basic internet provide by maxisand involvement of satellite provided by MEASET. Through upgrade the 4G, this will be useful for the subscribers and with the needs of education, agriculture and health, the subscribers willing to pay for the services provide. Offering the lowest monthly plans with a mobile phone installment plan can focus in rural area and they can slowly bring it up current mobile plan to introduce to the subscribers.9
2.3 Placement StrategyPlace is one of the important things that any business looks on it on the top. Inorder to market went successful, there have to open service centers in customer convenience place. Maxis have opened services center branches across every state in Malaysia. Most if it is placed in the shopping mall, housing area which is convenience to the customers to visit their center for bills payment, purchase mobile phone, search information and etc. Open up service centers in rural area will cost more since there not much subscribers. Maxis had few strategies to overcome this, like have a schedule arrangement of trip at least 1 a month to the rural area for maintenance purposes. 2.4 Promotion StrategyPromotion strategy can be defined as an activity to carry out the product idea,feature and service through publicity and advertisement. Promotion also canbe one of customers favorites to get what they want. Besides that, promotionis a communication about the product information between the seller andbuyer. Maxis having different type of promotion strategy like advertising,sales promotion and public relation. This make them to attract customers tobuy their products. Maxis through broachers and salesman, pass theinformation to their customers. Distribute the broachers or consultation bysalesman will help the customer to understand the products and servicesprovided by Maxis. Another way is through stable reputation of their brand.This can be done by involving in several donation and healthy events such asflood disaster or orphan fund. This will give good reputation of the companyand can attract more customers. 3.0Celcom SWOT AnalysisSWOT Analysis stands for Strengths, Weakness, Opportunities and Threats. Thisis a powerful tools or analytical framework for business to develop strategic10
planning. Whereby Strengths and Weakness under internal factors of thebusinesses and Opportunities and Threats under external factors. This assignmentanalyzed the SWOT as below:3.1 Strengths3.1.1Celcom still maintains the quality of product and services. There isproduct differentiation strategy from a strong market orientation,customized product and services and high-quality commitment.