Australian Interactive Media Industry Association) The market meets the creative genius: creative types are more in demand, but the corporate world hasn’t yet learned how to manage them. If you can show you are creative and can fit into a team you will have a distinct advantage in the jobs market. ( Source: Australian Interactive Media Industry Association) More jobs are becoming available outside the bounds of the Media and Arts industry if you only look inside the industry you are doing yourself and your career chances a disservice. ( Source: Australian Film Commission, 2006) The electronic age is bringing sweeping changes to entertainment and media of all kinds, eg. publishing, broadcasting and film. These include online (instant) delivery (newspapers are increasingly being read on the internet to catch the news as-it-happens), the emergence of the mobile phone as a media creation and storage unit, illegally shared music and video files, causing multimedia, the internet and other digital media outlets for entertainment and information to be refined at a rapid rate. ( Source: Plunkett, 2006) The domination of reality TV in broadcast programming is opening up the world of broadcasting to everyone, so the roles of specialised personnel will need to change accordingly in managing and selecting programs. ( Source: Plunkett, 2006) The ability for the layperson to operate outside the establishment to create a film, publish a book or present a play (and win awards for it) is on the increase. Video-on-demand is overtaking the cinema , with implications for how these are made and marketed. ( Source: Plunkett, 2006) Media giants are merging and making big acquisitions ( Source: Plunkett, 2006) , while boutique companies are also on the rise, meaning that if you work in the industry you should not rely on middle-fielders for ongoing work. Blogs are now features of all major newspaper websites , bringing virtually instant feedback and reader connection but creating their own range of monitoring problems. Photo galleries, video and audio clips, invitations for readers to file story ideas, news tips, pictures and videos… all these now appear on major websites as newspapers and journalists embrace what many of them once feared. ( Source: Australian Press Council) careers in media & the arts // 17
Jobs for the Future Some emerging areas that have been identified as providing increasing employment opportunities over the coming years include: interactive TV webcasting and videostreaming e-Learning online news pages (replacing tabloids). Further Information Courses in Australia Because of the constantly changing nature of the Media-Arts industry, course providers are always revising what they are teaching to ensure that their programs are relevant. For those wanting to undertake a program, it is important to keep in mind that there are no set courses that will guarantee graduates a place in a particular profession. You should select a course that interests you and which your research shows will give you
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