transactions with the website. The company wants to conduct a randomized experiment with 1000 individuals. Half the respondents are shown the old website design (control group) while the other half view the new website design (experimental group). You can assume that the website receives on average 100 customer visits per hour between 11 AM and 11 PM (although this number could vary between morning and evening, weekdays and weekends). b.The Alfred hospital receives many overseas patients who travel to Australia for medical treatment. A number of these patients don’t speak English and may have trouble interacting with hospital staff. The hospital would like to understand the satisfaction of these overseas customers with their in-patient experience by recruiting 200 previous patients to answer a survey. c.A Monash researcher wants to recruit 12 unlicensed sex workers to conduct in-depth interviews for a report to better inform policy makers on this issue (for this scenario, just propose target population and sampling technique. No need to talk about sampling frame or survey method). 2.Monash university wants to learn about its students’ attitudes towards the e-learning platform Moodle. The marketing research company commissioned to conduct the research opts to use the survey method for their main data collection. The sampling technique they use is cluster sampling: each faculty—business and economics, medicine, law, engineering and etc—is treated as a cluster. The faculty of Arts and the faculty of Business and Economics are
2 of 2 Department of Marketing randomly selected as the clusters to be surveyed. From each cluster, the researchers draw a random sample of students to be invited to participate in the survey. Please briefly comment on the sampling technique used. Is it appropriate? If yes, explain why. If not, what would be an appropriate sampling technique for this scenario? (2 points)
You've reached the end of your free preview.
Want to read both pages?
- Two '16
- Department of Marketing