Chapter 13 – Problem solving part II.docx

Creative people use divergent thinking creating

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Creative people use divergent thinking : creating creative ideas by exploring multiple solutions; spotting connections in ideas that others tend to miss Generating ideas: “If you want to have good ideas, you must have many ideas. Most of them will be wrong, and what you have to learn is which ones to throw away.” – Linus Pauling o The life-form generation task: “Imagine a planet just like planet earth existing somewhere in the universe. It is currently uninhabited. Design new creatures to inhabit the planet. Duplications of creatures now extinct/living on earth is not permitted.” Group 1 was shown examples for 90 seconds while group 2 just waited for 90 seconds. Both groups drew for 20 minutes. Solution: Those who saw examples had drawing that had average creature characteristics (a tail, 4 legs, etc.). (Smith, 1993) Preconceptions can hinder creativity Brainstorming: people are better at brainstorming individually than in groups. Why? o They can drive their own idea generation o They can avoid blocking ideas o No worrying about others’ ego o They can generate more ideas Lateral inhibition: the ability to screen out stimuli that are considered irrelevant o Reduced LI is associated with mental illnesses and with enhanced creativity o Carson et al.’s study (2003): participants with a lower LI had higher creativity (there’s a stronger association for those with a high IQ) Swedish study: 3
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