Computer world sells laptops separately from

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29) Computer World sells laptops separately from accessory products like docking stations, anti-virus
software,
and external hard drives. This is referred to as ________ pricing.
A) product bundle
B) optional-product
C) market-penetration
D) by-product
E) product line
Answer: B
30) Establishing prices for razor blades that must be used with a razor blade system is known as
________
pricing.
31) How do firms that use captive-product pricing make up for the low prices of their main products? 32) Which group is most likely offered functional discounts by manufacturers? 33) Movie theaters charge matinee pricing during the daytime, and resorts give weekend and seasonal
discounts. This is illustrative of a ________ pricing strategy.
A) product form
B) market-penetration
C) market-skimming
D) time-based
E) value-added
Answer: D
34) Pricing a product based on consumers' reference prices is referred to as ________ pricing.

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35) Consumers rely less on price to judge the quality of a product when they ________.